The Genovese Family came to Australia in 1950, first to Perth and then to Sydney, where Alfio Genovese established himself with a major importer and distributor of Italian foods. After a number of years in Sydney, Alfio became a partner and established the Melbourne branch that was opened specifically to roast coffee for the Victorian Market.

In the late 1960s, Alfio decided that he needed to roast coffee that would resemble the true Italian style coffee that he knew, and as a result, A. Genovese & Sons was established in 1970.  The company’s aim was then, and is still today, to provide the Australian Market with a true Italian espresso coffee experience. From a small factory in Lygon Street Brunswick, the family established a following that required a move in 1975 to its current site at Nicholson Street East Coburg. In 2002 the site expanded along Moreland Road into the state of the art Roasting Plant, new showroom and offices and  now also includes a training centre for new coffee novices.


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